B2B Publishing Software · Subscription & Circulation · Events · CRM
Custom Software for B2B Publishers
Built by a team with deep roots in the publishing industry. Subscription systems, circulation platforms, events management, gated content, and CRM, built by people who have actually worked in B2B media, not just been told about it.
Trusted by:
A development team that came from the industry
Most software agencies serving the publishing sector have learned the business from the outside. They build systems for publishers the way any agency builds a system for any client: by asking questions and trying to understand the requirements. That works. But it is not the same as already knowing the answers before the client starts explaining.
Nearly every member of our team has worked in B2B publishing or subscription services
The Dev Partners team has backgrounds at and with some of the UK's largest B2B publishing organisations. The names on the list include Incisive Media, Haymarket, Wilmington Group, and Informa, as well as major UK subscription bureaus where the operational side of circulation management is as real as it gets.
Rob, who co-founded Dev Partners, started his career in B2B media, running systems for publishers before building the development company. That operational background shapes how we approach publishing software: we understand the pressures of circulation audit deadlines, the complexity of multi-title subscription management, the operational reality of delegate management at a major conference, and the commercial importance of subscriber data quality. We design for those realities from day one rather than learning about them mid-project.
- Team backgrounds at Incisive Media, Haymarket, Wilmington Group, Informa, and others
- Experience at major UK subscription bureaus
- Rob co-founded Dev Partners after a career in B2B media operations
- Named clients Telegraph Media Group and Hearst Communications
- Sister company Adept Data Services specialising in publishing data services
- Built systems for publishers of national newspapers, consumer magazines, and B2B trade titles
Custom software for one of the UK's most recognised media brands
Long-term engagement building and maintaining business-critical operational software for one of the UK's highest-circulation newspaper publishers.
Bespoke systems for the global publishing group
Custom development for the global media company behind titles including Good Housekeeping, Elle, and Cosmopolitan.
Custom event platform for a major B2B media event
Built a bespoke registrations, communications, and reporting platform replacing a broken manual process for a major trade event operation. Read the case study.
Adept Data Services: publishing data management specialists
Dev Partners and Adept Data Services are sister companies. For publishers who need both technical development and data services, the two businesses work together as a combined offer.
Data management and list processing for publishers and media owners
Adept Data Services handles the data side of what publishers need: list management, data hygiene, deduplication, subscriber file processing, circulation data management, and data services for media and publishing clients. The company has been working with publishers for years and understands the specific data challenges of the sector.
The relationship with Dev Partners means that publishers who need both a technical build and data services do not need to manage two unrelated suppliers. The teams understand each other's work, which removes the friction that usually exists when a development agency and a data bureau try to collaborate on a publishing system.
- List management and subscriber data processing
- Data hygiene and deduplication services
- Circulation file management and audit support
- Data processing for direct mail and email campaigns
- Subscriber database management and profiling
- Integration with Dev Partners-built subscription and CRM systems
Publishing systems we have built and continue to build
Every system below is something we have built for a publishing client, not a capability we claim in theory.
Subscription and circulation management
Full subscription lifecycle management: acquisition, fulfilment, renewals, suspensions, and cancellations. Integrated with circulation audit requirements and finance systems. Built for publishers who want to own their subscriber data rather than depend on a bureau.
Events and delegate management
Registration systems, delegate portals, speaker and session management, exhibitor and sponsor tools, event-specific CRM, and reporting dashboards. Built for the specific workflows of B2B media events, not adapted from a generic event ticketing platform.
Gated content and subscriber authentication
Metered access, full paywalls, subscriber-only content areas, single sign-on across multiple properties, and integration with subscription management and CRM. Works on bespoke platforms and WordPress.
Publishing CRM
Custom CRM built around the relationships that matter in publishing: subscribers, advertisers, agencies, event delegates, and sponsors. Built on CoreCRM, our own platform, customised for the specific workflows of a media business.
Advertiser and agency management
Campaign management, booking systems, rate card management, and advertiser reporting. Integrated with subscription and reader data for audience-based selling.
Editorial and content workflows
Custom editorial management systems, content scheduling tools, multi-channel publishing workflows, and contributor management. Built around how your editorial team actually works rather than around what a generic CMS allows.
Audience data and analytics
Subscriber profiling, readership analytics, delegate and attendee data, and advertiser audience reporting. Publishing businesses sit on valuable audience data. The systems we build make it usable.
System integrations
Connecting publishing systems to each other and to finance, fulfilment, and marketing platforms. The siloed systems problem is endemic in publishing. We build the integrations that eliminate manual reconciliation between them.
Bureau replacement
Bespoke subscription and circulation management systems for publishers who want to bring fulfilment in-house, have outgrown their current bureau, or need functionality that third-party providers cannot offer.
Meet Rob & Jason
The Founders of Dev Partners
Dev Partners was founded by Rob Sherwood and Jason Wheeler to help businesses solve real-world problems with smarter software. Based in Gravesend, Kent, we bring decades of combined experience in media, publishing, aviation and eCommerce. We have seen how messy systems can hold companies back.
Our mission is simple. Cut through the noise, analyse your processes, and build software that actually fits the way you work. When you work with Dev Partners, you work directly with us. No layers of account managers, just two founders who care about getting it right.
What Our Clients Say About Us
“Found Dev Partners and they were great, nothing too much trouble and they have managed to help us with integrating our old existing system with Shopify.”
Questions from publishing clients
The questions we get most often from B2B publishers before a project starts.
We build subscription and circulation management systems, delegate and events management platforms, gated content websites, custom CRM for publishing businesses, data management and list hygiene tools, advertiser and agency CRM, editorial workflow systems, and bespoke integrations between publishing platforms. We have also built bespoke replacements for legacy subscription bureaus for publishers who have outgrown third-party fulfilment.
Yes. Our team includes people who have worked at or for major B2B publishers including Incisive Media, Haymarket, Wilmington Group, and Informa, as well as at major UK subscription bureaus. Rob co-founded Dev Partners after a career in B2B media operations.
This is not a vertical we have read about. It is an industry most of our team has worked in directly. That background materially changes the quality of what we build because we understand the operational realities before the first line of code is written. We know what a circulation audit deadline feels like from the inside, what delegate management looks like at scale, and how subscription data quality problems compound over time.
Adept Data Services Ltd is our sister company, specialising in data management, list processing, and data hygiene services for the publishing and media sector. The relationship means that clients who need both technical development and data services can access both through the same group, with teams that understand each other's work.
This is particularly relevant for publishers managing subscriber data, circulation lists, and audience databases, where the technical system and the data quality are not separate problems. A subscription management system that holds dirty data is still a problem even if the code is excellent.
Yes. We have built bespoke subscription and circulation management systems for publishers who have outgrown their subscription bureau, want to bring fulfilment in-house, or need functionality their existing provider cannot offer. Because our team has worked inside subscription bureaus as well as at publishers, we understand the full operational picture on both sides of that relationship.
The typical driver is one of: the bureau cannot build the specific functionality needed, costs have grown disproportionately, the publisher wants full control of subscriber data, or the existing system cannot integrate with modern platforms. All of these are solvable with a bespoke build.
Yes. Events are a major revenue line for most B2B publishers and generic event platforms rarely fit the specific needs of media-led events. We build custom delegate management systems, speaker and session management tools, exhibitor and sponsor portals, and event-specific reporting integrated with the publisher's broader CRM and subscriber data.
We have built these for major publishing clients and understand the specific workflow of a B2B media event operation, from CPD requirements and delegate badges to post-event sponsor reporting and lead data handling.
Yes. Gated content management is a core capability: subscriber authentication, metered access, single sign-on across multiple properties, subscriber-only content workflows, and integration with CRM and subscription management systems. We have built these for national newspaper publishers and trade title groups on both bespoke platforms and WordPress.
Publishing project? Talk to people who understand the sector.
Tell us about your publishing operation and we will tell you what a proper system would look like.
Whether you need a new subscription platform, an events system, a gated content build, or a CRM that fits how a media business actually works, we have the industry background to understand your requirements quickly and the technical capability to build it properly.
What we will cover:
- Your current systems and where they are falling short
- Subscription, circulation, events, and data management requirements
- Whether Adept Data Services is relevant alongside the development work
- Realistic scope, timeline, and cost
- Whether we are the right fit for your project
We reply to all enquiries within one working day.
Book a Discovery Call
Tell us about your publishing operation and we will be in touch within one working day.
