Shopify + Oracle NetSuite Integration · Bespoke Build · UK Team

Shopify and Oracle NetSuite Integration

Bespoke integration between Shopify and NetSuite, built to handle your specific data flows, business rules, and operational requirements. Not a connector template. Custom code that does exactly what your operation needs.

Proven in production: We built the Shopify and NetSuite integration for Motel Rocks, connecting high-volume order processing, multi-warehouse inventory, 3PL connections to Alaiko and Rydership, returns automation, and finance reconciliation. All running without manual intervention.

Trusted by:

Telegraph Media Group
Hearst Communications
Chi Chi London
AX Paris
Motel Rocks
We have worked with Jason & his team to develop our Shopify store, and the experience was outstanding from start to finish. The design is clean, modern, and perfectly aligned with our brand identity, while the build is fast, responsive, and easy to manage on the backend. They clearly understood our vision and delivered a store we’re genuinely proud of. Highly recommend to any brand looking for a top-quality Shopify partner.
AX
AX Paris
UK Fashion Brand · Read the case study

We have already done this. For Motel Rocks.

Motel Rocks · Fashion eCommerce · Shopify + NetSuite

Full retail operation automated between Shopify and Oracle NetSuite

Motel Rocks are one of the UK's best-known fashion ecommerce brands. Their operation runs high order volumes daily across multiple channels, with significant returns complexity and multi-3PL fulfilment. We built their Shopify and NetSuite integration from scratch.

The integration covers the full order lifecycle: order creation in NetSuite when placed in Shopify, real-time inventory sync back to Shopify, fulfilment routing to their 3PL partners, returns processing that updates both NetSuite and Shopify simultaneously, and financial reconciliation. Nothing manual, nothing batched, nothing falling through the gaps.

  • Real-time order creation from Shopify to NetSuite
  • Inventory sync: NetSuite stock levels pushed to Shopify in real time
  • 3PL connections: Alaiko and Rydership integrated alongside NetSuite
  • Returns automation: goods-in, stock reinstatement, and credit processing
  • TikTok Shop sync connected through the same integration layer
  • Finance reconciliation without manual exports or re-entry
  • Custom staff tools for the operations team built on top of the integration
Read the Motel Rocks case study

How the integration flows

Shopify Oracle NetSuite
3PL / Courier Finance

Orders, stock, returns, and financials flowing automatically. No manual exports, no reconciliation spreadsheets.

Not on NetSuite?

We also build Shopify integrations for Peoplevox, Sage, and bespoke back-office systems. Or if you want ERP-level functionality without NetSuite's cost, ShopFlow might be the better answer.

Everything that needs to flow between Shopify and NetSuite

Every data flow below is something we have built and maintained in production. Not theoretical capability.

🛒

Order creation and sync

Orders placed in Shopify are created in NetSuite in real time. Order status, fulfilment updates, and tracking data flow back to Shopify automatically.

📦

Inventory synchronisation

Stock levels updated in NetSuite push to Shopify in real time, so your storefront always reflects accurate availability. Multi-location and multi-warehouse supported.

🔄

Returns and refunds

Returns initiated in Shopify trigger the full NetSuite workflow: goods-in, quality check, stock reinstatement or quarantine, and credit or refund creation. No manual processing.

👤

Customer data

Customer records synchronised between Shopify and NetSuite, with order history, account status, and credit information available in both systems.

💷

Financial reconciliation

Sales, refunds, and payment data flowing to NetSuite for financial reporting and reconciliation without manual exports. VAT-correct, multi-currency capable.

🚚

Fulfilment and 3PL

Orders routed to your 3PL or warehouse management system alongside the NetSuite flow. Fulfilment confirmations and carrier tracking data flowing back through the integration.

📊

Product and pricing data

Product catalogue, pricing tiers, promotional pricing, and variant data managed in NetSuite and pushed to Shopify. One source of truth for product information.

🔧

Custom business logic

Any rules specific to your operation: order routing by warehouse, priority fulfilment rules, custom field mapping, or validation logic. Built into the integration rather than managed manually.

Why a bespoke build beats a connector template

Connectors like Celigo, Workato, and Boomi work for standard use cases. Here is when they stop being enough.

Requirement Bespoke (Dev Partners) Celigo / Workato
Standard order and inventory sync Yes Yes
Custom NetSuite field mapping Yes, fully custom Limited by connector template
Complex returns with condition routing Yes, built to your rules Usually not supported
3PL integration alongside NetSuite Yes, all in one integration Separate connector required
Multi-channel (TikTok, Amazon, eBay) Yes, built into the layer Separate connectors per channel
Custom business rules and validation Yes, any logic Constrained by platform
Ongoing licensing cost None after build £6k–£24k+ per year
Support when something breaks Direct access to the team who built it Vendor ticketing system

Tired of Expensive Enterprise ERP Systems?

Before spending £20k-£50k per year on NetSuite, Brightpearl, or Dynamics NAV licensing, there's a smarter alternative.

ShopFlow gives you full ERP capabilities - inventory, orders, returns, and fulfillment - without the enterprise price tag. £30m+ fashion retailers have switched and saved a fortune. Built by our UK team. Hosted on our servers. Customizable to your exact workflow.

What our clients say

20 clients. A few of their words.

Working with Dev Partners to redesign and modernise our WMS system: the whole process has been thoroughly professional from the outset and a delight to work with. Cannot recommend enough.

Great agency. Have used Dev Partners for several years and they have built 20+ sites for us, in addition to taking on our legacy websites, upgrading and maintaining. Easy to work with and some great practical ideas to improve our digital offerings.

Jones Hire have been working with Dev Partners on several projects, which have been very successful. They linked our catering database to a new improved website so clients can easily place and update orders, created a custom warehouse picking app to fulfil all our challenging requirements, and are currently developing a custom transport app to streamline our loading and delivery process.

We have been trying to reinvent our website for over 5 years, trying to make it convert and failing each time. Spoke to Rob at Dev Partners, the team helped create our new site and the improvement was instant.

We have been working with Rob and the team for about 10 years now. Dev Partners helped us build a completely bespoke CRM from scratch which manages our daily business and is always well maintained. We have been able to use the system and roll it out in our new franchise branches.

We collaborated with Dev Partners on the front end of a fairly complex telemarketing platform. Rob and Jason took the time to properly understand the moving parts, asked the right questions, and delivered a clean, intuitive interface that's made the system far easier for our team to use.

I have been working with the team at Dev Partners for the last 3 years and we have always been impressed with the speed in which they act on things for us, along with the honest open communication. The team are a valuable and vital part of our supply chain.

We've had a program for our business in the electronic security sector that Dev Partners developed and keep up to date. They've never let us down, always there when needed. Thanks Rob and the team.

Dev Partners have been working with us for just over 2 years. They have significantly upgraded and redesigned our existing web platforms, and always deliver a first class service.

Dev Partners helped us build an event website. The team were very knowledgeable, easy to work with and quick to deliver a high quality product.

Working with Dev Partners has been an exceptional experience. Their team is highly skilled, professional, and committed to delivering results. What truly sets them apart is their communication and transparency; we always felt informed, supported, and confident.

We've worked with Dev Partners a few times to support us on bespoke web build tasks. They're very easy to work with, approachable, and explain the detail in a way that's understandable. A great partner for technical issues at sensible prices.

Excellent customer service backed up with solid experience. As a media business we have had five websites built by Dev Partners. I would certainly recommend them.

Found Dev Partners and they were great, nothing too much trouble. They managed to help us with integrating our old existing system with Shopify.

I've worked with Rob and his team off and on for many years and have always found them to be professional, knowledgeable, and best of all, they listen to their clients and deliver what is required.

We have worked with Dev Partners for 7 years and can highly recommend them for their expertise and excellent customer service.

Shopify and NetSuite integration: frequently asked questions

The questions we get most often from retailers before a NetSuite integration project starts.

A Shopify and NetSuite integration connects the two platforms via their APIs so that data flows automatically between them without manual intervention. Orders placed in Shopify are created in NetSuite in real time. Inventory levels updated in NetSuite push back to Shopify. Customer records, financial data, and fulfilment status all stay synchronised.

The integration typically covers order creation, inventory sync, customer data, returns processing, and financial reconciliation. The exact data flows and business rules are built to match how your specific operation works rather than mapped onto a generic template.

A bespoke Shopify and NetSuite integration is scoped and priced based on the complexity of the data flows, the number of warehouses and fulfilment locations, whether returns and finance reconciliation are included, and any custom business logic required. The investment is a one-off development cost with no ongoing connector licensing fees.

By comparison, off-the-shelf connectors like Celigo or Workato typically cost between £6,000 and £24,000 per year in licensing alone, and scale with transaction volume. For a high-volume retailer, a bespoke integration pays for itself in avoided connector costs within two to three years, on top of the flexibility and reliability benefits.

A typical Shopify and NetSuite integration project takes between 8 and 16 weeks from kickoff to go-live. The timeline depends on the complexity of the data flows, the number of custom business rules, whether returns and finance reconciliation are included, and how much testing is needed against live order volumes.

This compares favourably to enterprise connector implementations which typically run 3 to 6 months, and NetSuite implementation projects which routinely run 6 to 12 months for the ERP side alone.

Celigo, Workato, and similar platforms are a reasonable choice for standard data flows with minimal custom business logic and a moderate transaction volume. They become problematic when you need custom field mapping beyond what the connector template supports, complex returns workflows, integration with additional systems like 3PLs or couriers alongside NetSuite, or when the ongoing licensing cost at your transaction volume becomes significant.

A bespoke integration handles all of these without compromise, avoids the ongoing licensing cost, and means any future changes are made by a team who knows the integration rather than through a connector platform with its own limitations.

Yes. We regularly build integrations that connect Shopify, NetSuite, and a third-party logistics provider simultaneously, which is exactly what we did for Motel Rocks with Alaiko and Rydership. The typical flow is: order placed in Shopify, created in NetSuite, despatched to 3PL, fulfilment status returned to both Shopify and NetSuite, tracking sent to the customer. Returns follow the reverse path.

Handling all of this within a single integration layer is more reliable and maintainable than separate connectors for each system, which have to be kept in sync with each other as well as with Shopify and NetSuite.

Every integration we build includes error handling, retry logic, and alerting so that failures are caught and flagged rather than silently dropping data. Failed transactions are queued for retry, and the operations team is alerted to anything that requires manual intervention.

Because we built the integration, we can diagnose and fix issues directly rather than raising tickets with a connector vendor who did not build your specific configuration. Most issues are identified and resolved before they affect order processing.

Yes. Most clients are on a support and maintenance retainer after go-live. This covers monitoring, bug fixes, performance optimisation, and changes as your operation evolves. When NetSuite or Shopify update their APIs, we handle the compatibility work as part of the retainer so the integration continues to function without disruption to your operation.

Because we know the integration inside out from having built it, support work is fast and accurate. There is no knowledge transfer cost and no risk of a support team misdiagnosing something because they are reading someone else's code.

Ready to connect Shopify and NetSuite properly?

Tell us about your operation and we will tell you what a clean integration would involve.

Whether you are moving from a connector that is not working well, building from scratch, or adding 3PL and returns automation to an existing NetSuite setup, we will give you a straight view on what is involved and what it would cost.

What we will cover:

  • Your current Shopify and NetSuite setup and where the gaps are
  • The specific data flows you need: orders, stock, returns, finance
  • Whether 3PL and courier connections need including
  • Realistic build timeline and cost
  • Whether bespoke or ShopFlow is the better fit for your situation

We reply to all enquiries within one working day.

Discuss Your Integration

Tell us about your setup and we will be in touch within one working day.