WordPress Development · Custom Builds and Integrations

WordPress built around your business, not around a theme

Anyone can install WordPress and pick a template. We build WordPress sites that do things templates cannot: custom plugins, bespoke functionality, and clean connections to the systems your business already runs on.

Who this is for: Businesses whose requirements have outgrown what a theme and a handful of plugins can deliver. If you need WordPress to connect to a CRM, ERP, or back-office system, or if you need functionality that simply does not exist in the plugin marketplace, that is the work we do.

Trusted by:

Telegraph Media Group
Hearst Communications
Chi Chi London
AX Paris
Motel Rocks

WordPress can do almost anything. Most agencies build it to do almost nothing.

WordPress powers around 40% of the web because it is genuinely excellent. The platform itself is flexible, well-supported, and capable of handling everything from a brochure site to a complex membership platform with custom workflows and third-party integrations.

The gap most businesses hit is not a WordPress limitation. It is an agency limitation. Most WordPress developers work within the constraint of what themes and off-the-shelf plugins can do. When a client needs something that does not exist in the plugin marketplace, or needs WordPress to talk to a system outside the standard connector library, the project either gets compromised or handed off to someone who cannot finish it.

We write code. That means your WordPress site is not constrained by what the plugin ecosystem happens to offer. If the functionality your business needs does not exist yet, we build it.

The WordPress work we actually do

Two areas where our capability goes beyond what most WordPress agencies offer.

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Custom plugin development

When the plugin you need does not exist, or when an existing plugin does 70% of what you need but not the other 30%, we write the code. Bespoke WordPress plugins built around your specific requirements.

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Bespoke theme development

Custom WordPress themes built from the ground up around your brand and your content workflows. Not a premium theme with your logo swapped in, but a theme that fits how your team actually manages the site.

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API and third-party integrations

Connecting WordPress to your CRM, ERP, marketing tools, payment systems, or any other system via API. Clean, reliable integrations that keep data flowing without manual re-entry.

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Back-office system connections

Linking your WordPress site to bespoke internal systems, warehouse management, customer databases, or any other back-office software that does not have a standard WordPress connector.

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Enterprise WordPress platforms

High-traffic, content-heavy WordPress installations for publishers, media companies, and membership organisations. Performance-optimised architecture that holds up under real load.

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WooCommerce and custom ecommerce

WooCommerce builds that go beyond the standard setup, including custom product types, bespoke pricing logic, multi-site setups, and connections to fulfilment or ERP systems.

When does a bespoke WordPress build make sense?

Not every WordPress project needs bespoke development. Here is an honest breakdown of when it does and does not make sense.

Your situation Theme + plugins Bespoke build
Brochure site with standard pages and a contact form Fine for this Unnecessary overhead
Blog or news site with standard publishing workflows Fine for this Probably not needed
Site needs to connect to a CRM, ERP, or back-office system Will fall short Right approach
Custom user roles, permissions, or membership logic Plugin compromise Right approach
Bespoke content types, workflows, or editorial tools Theme limitation Right approach
High-traffic platform where performance is critical Plugin bloat kills this Right approach
Functionality that does not exist in the plugin marketplace Cannot be done Right approach
WooCommerce with custom pricing, product types, or fulfilment Will need workarounds Right approach

Not sure which approach your project needs?

Tell us what you are trying to build and we will give you a straight answer on whether a theme-based build would serve you well or whether bespoke development is the right call.

Connecting WordPress to the rest of your business

The most valuable WordPress development work we do is rarely about the front end. It is about making WordPress talk to everything else: your CRM, your back-office software, your warehouse system, your customer database.

Dev Partners · WordPress Integration Work

WordPress as the front end of a connected system

We regularly build WordPress sites where the CMS is only part of the picture. The site connects to bespoke back-office software, syncs with customer databases, triggers workflows in external systems, and surfaces data that lives elsewhere. This is the work that most WordPress agencies cannot do, because it requires understanding the systems on both sides of the integration, not just the WordPress side.

Our background in bespoke software development means we can handle both. We have built WordPress integrations for publishers connecting editorial workflows to distribution systems, for retailers syncing product data with warehouse management software, and for membership organisations linking their WordPress site to custom-built CRMs.

  • CRM and marketing automation integration: feeding form submissions and user behaviour into your existing systems
  • ERP connections: syncing product catalogues, stock levels, and order data between WordPress and your back-office
  • Bespoke API development: building the connectors that do not exist off the shelf
  • Custom database integration: surfacing data from external databases inside WordPress
  • Single sign-on and user synchronisation across multiple platforms
  • Webhook and real-time data workflows between WordPress and third-party tools
Discuss Your Integration Requirements

What makes us different for WordPress work

Most WordPress agencies are web designers who learned WordPress. We are software developers who use WordPress when it is the right tool.

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We write code, not just configure

When you need something that does not exist in the plugin library, we build it. Custom plugins, bespoke themes, and API integrations written from scratch by our in-house team.

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We understand both sides of an integration

Connecting WordPress to your back-office requires understanding both systems. Our background in bespoke software means we can handle the non-WordPress side as well as the WordPress side.

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Fully UK-based, no offshore

Every line of code is written by our in-house UK team. No subcontracting, no offshore development, no account management layer between you and the people building your site.

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You talk to Rob or Jason directly

Dev Partners is run by two developers who are active on every project. When you call or email, you speak to the people who actually know your build.

What our clients say

20 clients. A few of their words.

Working with Dev Partners to redesign and modernise our WMS system: the whole process has been thoroughly professional from the outset and a delight to work with. Cannot recommend enough.

Great agency. Have used Dev Partners for several years and they have built 20+ sites for us, in addition to taking on our legacy websites, upgrading and maintaining. Easy to work with and some great practical ideas to improve our digital offerings.

Jones Hire have been working with Dev Partners on several projects, which have been very successful. They linked our catering database to a new improved website so clients can easily place and update orders, created a custom warehouse picking app to fulfil all our challenging requirements, and are currently developing a custom transport app to streamline our loading and delivery process.

We have been trying to reinvent our website for over 5 years, trying to make it convert and failing each time. Spoke to Rob at Dev Partners, the team helped create our new site and the improvement was instant.

We have been working with Rob and the team for about 10 years now. Dev Partners helped us build a completely bespoke CRM from scratch which manages our daily business and is always well maintained. We have been able to use the system and roll it out in our new franchise branches.

We collaborated with Dev Partners on the front end of a fairly complex telemarketing platform. Rob and Jason took the time to properly understand the moving parts, asked the right questions, and delivered a clean, intuitive interface that's made the system far easier for our team to use.

I have been working with the team at Dev Partners for the last 3 years and we have always been impressed with the speed in which they act on things for us, along with the honest open communication. The team are a valuable and vital part of our supply chain.

We've had a program for our business in the electronic security sector that Dev Partners developed and keep up to date. They've never let us down, always there when needed. Thanks Rob and the team.

Dev Partners have been working with us for just over 2 years. They have significantly upgraded and redesigned our existing web platforms, and always deliver a first class service.

Dev Partners helped us build an event website. The team were very knowledgeable, easy to work with and quick to deliver a high quality product.

Working with Dev Partners has been an exceptional experience. Their team is highly skilled, professional, and committed to delivering results. What truly sets them apart is their communication and transparency; we always felt informed, supported, and confident.

We've worked with Dev Partners a few times to support us on bespoke web build tasks. They're very easy to work with, approachable, and explain the detail in a way that's understandable. A great partner for technical issues at sensible prices.

Excellent customer service backed up with solid experience. As a media business we have had five websites built by Dev Partners. I would certainly recommend them.

Found Dev Partners and they were great, nothing too much trouble. They managed to help us with integrating our old existing system with Shopify.

I've worked with Rob and his team off and on for many years and have always found them to be professional, knowledgeable, and best of all, they listen to their clients and deliver what is required.

We have worked with Dev Partners for 7 years and can highly recommend them for their expertise and excellent customer service.

Need WordPress to do more than a theme can manage?

Tell us what you are trying to build and we will tell you what is involved.

Whether you need custom plugin development, a bespoke theme, a complex API integration, or WordPress connected to your back-office systems, we will give you a straight assessment of what it would take and what it would cost.

What we can help with:

  • Custom WordPress plugin development
  • Bespoke theme design and development
  • API and third-party system integrations
  • CRM, ERP, and back-office connections
  • WooCommerce with custom logic and fulfilment integration
  • Enterprise WordPress for publishers and high-traffic platforms
  • Performance optimisation and technical SEO

Calls are typically 30 to 45 minutes. We reply to all enquiries within one working day.

Book a Discovery Call

Tell us about your WordPress project and we will be in touch within one working day.