Bespoke Development · Warehouse Management Systems
Off-the-shelf WMS platforms make your operation fit around their software. We build the other way around: a system shaped to how you actually work, connected to everything it needs to be.
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Sound Familiar?
Most businesses don't realise how much their warehouse system is costing them until they add it up. If any of these sound familiar, the number is probably larger than you expect.
Someone on your team maintains a spreadsheet that corrects what the WMS gets wrong. It exists because the system can't handle something fundamental about how you work.
What the system says you have and what's actually on the shelf are two different numbers. Your team knows this and works around it every day.
Adding a new carrier, channel, or supplier system takes weeks and costs money every time. Or it never quite works properly even after it's "done."
Wrong items, wrong quantities, wrong locations. The errors keep happening because the system doesn't enforce the right process at the right moment.
If you run more than one site, depot, or storage location, getting a clear picture across all of them requires logging into multiple systems or running manual reports.
You're paying monthly for a platform that still requires significant manual workarounds. The total cost of ownership, licence plus staff time plus errors, is higher than it looks.
We build warehouse management systems for businesses across a wide range of sectors: fashion and ecommerce retailers, steel and metals stockholders, paper and print distributors, catering equipment hire companies, building materials suppliers, and industrial parts distributors. What they have in common is that no off-the-shelf platform was built with their specific operation in mind.
Platforms like Linnworks, Brightpearl, and Veeqo are built for ecommerce retail. If you run a steel stockholder, a hire fleet, or a bulk materials operation, those tools aren't even in the right conversation. And even for ecommerce businesses, most standard platforms require constant workarounds to handle anything unusual. The cost of those inefficiencies, in staff time and mistakes, usually exceeds the licence fee several times over. A bespoke system removes that overhead permanently.
An honest side-by-side. Off-the-shelf platforms aren't always wrong, but here's where bespoke wins.
| Criteria | Dev Partners Bespoke WMS | Linnworks | Brightpearl | Veeqo |
|---|---|---|---|---|
| Fits your exact workflows | ✓ Built around youEvery process designed for how you operate | ~ Configure to fitWorks well for standard operations | ~ Retail-focusedStrong on standard retail workflows | ~ Multi-channel focusAmazon/eBay/Shopify led |
| Shopify integration | ✓ Deep native integrationReal-time sync, custom logic, ShopFlow option | ✓ YesStandard connector, some limitations | ✓ YesGood for Shopify Plus | ✓ YesShopify native (Amazon-owned) |
| Custom picking workflows | ✓ Fully bespokeZone picking, batch picking, any logic you need | ~ Standard workflowsLimited customisation | ~ Basic workflowsNot a specialist WMS | ~ Standard pick/packLimited advanced logic |
| Monthly licensing fees | ✓ NoneYou own the software outright | ✗ From £449/monthScales with order volume | ✗ £375+ /monthPlus implementation costs | ✓ FreeAmazon-owned, costs elsewhere |
| ERP and back-office connection | ✓ Any systemBuilt to connect with whatever you run | ~ Popular ERPs onlyCustom integrations extra | ~ Select partnersLimited connector library | ~ LimitedShipping and channel focus |
| You own the code | ✓ Full ownershipNo vendor lock-in, ever | ✗ SaaS platformDependent on continued service | ✗ SaaS platformIris Commerce acquisition adds uncertainty | ✗ Amazon-ownedStrategic risk if priorities shift |
| Best for | Operations with unusual workflows, complex integrations, or that have outgrown standard platforms | Multi-channel retailers with standard fulfilment needs | Mid-market retail businesses on Shopify Plus or Magento | Amazon-first sellers wanting free multi-channel management |
Every warehouse is different. Here's the kind of functionality we build as standard, and what we extend when your operation needs it.
Live inventory levels across every location, bin, and channel. No more stock-outs from overselling, no more manual counts to reconcile what the system thinks you have with what's actually on the shelf.
Orders from Shopify, Amazon, eBay, and Etsy feeding into a single pick queue, with rules to handle channel-specific SLAs, packaging requirements, and carrier allocation automatically.
Zone picking, batch picking, wave picking, or any combination your operation requires. Pick routes optimised for your warehouse layout. Logic that handles fragile, hazardous, or oversized items correctly every time.
Your WMS connected to your finance system, your ERP, your carrier accounts, and your supplier portals. One system talking to everything rather than five systems with gaps between them.
Barcode scanning and mobile pick confirmation for warehouse staff. Works on standard Android devices, no proprietary hardware required. Reduces pick errors and speeds up throughput measurably.
Dashboards and reports built around the numbers that actually matter to your operation: pick rate, error rate, stock turn, carrier performance, fulfilment SLA compliance. Not generic analytics nobody uses.
Not every business needs a ground-up build. Here's how we scope the right solution for where you are.
A complete warehouse management system designed and built around how your operation works today, with the flexibility to evolve as your business grows. We start with a detailed discovery process to map your current workflows, identify the inefficiencies and limitations you're working around, and design a system that handles them correctly from day one.
The build typically covers stock management, order intake from all channels, picking workflows, carrier integration, returns handling, and reporting. Depending on your operation we add labour management, supplier portals, or cross-docking functionality on top. You own the code outright on completion, with no ongoing licence fee to a platform vendor.
ShopFlow is Dev Partners' own inventory and order management platform, built specifically for Shopify retailers who need more than Shopify's native tools provide but don't want to pay the ongoing fees of a full ERP system like NetSuite or Brightpearl. It handles multi-warehouse stock, order management, picking, and despatch, with a native Shopify connection that keeps everything in sync in real time.
ShopFlow suits retailers at the point where Shopify alone isn't enough but a £20,000-a-year ERP licence is disproportionate to the business size. It bridges that gap at a fraction of the cost, with the option to customise beyond the standard platform when your operation needs it.
Learn More About ShopFlowSometimes the problem isn't that you don't have a WMS, it's that the one you have doesn't do something critical, or forces you into workarounds that cost more than they save. We take on projects that involve extending an existing platform with bespoke modules, building custom integrations that the platform doesn't support natively, or migrating your data and workflows away from a platform you've outgrown into something built properly for where you are now.
If you're currently on Linnworks, Brightpearl, or a legacy in-house system that's become a liability, this is the conversation to have.
The warehouses we work with span a wide range of sectors. Fashion ecommerce is one of them. Steel stockholding, paper distribution, catering equipment hire, and building materials are others. The common thread is that none of them could get what they needed from a standard platform.
We've built warehouse management systems for fashion retailers processing thousands of orders a day, steel and metals stockholders managing complex cut-to-order stock, paper and print distributors handling bulk and split pallet movements, catering equipment hire companies tracking serialised assets across multiple depots, and ecommerce brands connecting Shopify to third-party logistics providers.
Every one of those operations is different. Every system we build reflects that. We don't take a retail WMS template and adjust it for a steel warehouse. We start with how your operation actually works and build from there.
The questions worth asking before you commit to any warehouse management solution.
List every process where your team does something manually because the software can't handle it. If that list is long, you're paying for inefficiency every day. A bespoke system is justified when the cost of workarounds exceeds the build cost within a reasonable period.
Add up licence fees, implementation costs, ongoing support charges, and the cost of integrations your platform doesn't handle natively. For many businesses at scale, bespoke has a lower total cost of ownership within two to three years.
Standard operations with standard products and standard channels are well served by standard platforms. If your operation has unusual requirements (fragile stock, unusual pick logic, complex multi-location rules), bespoke earns its cost faster.
If you need a WMS connected to a bespoke ERP, a legacy finance system, or custom carrier accounts that don't appear on standard connector lists, off-the-shelf platforms will struggle. Custom integration is a core reason to go bespoke.
Off-the-shelf platforms can change pricing, discontinue features, or get acquired. Brightpearl was acquired by Iris Commerce. Veeqo was acquired by Amazon. If platform stability matters to your operation, owning your own code removes that risk entirely.
SaaS WMS platforms typically scale their pricing with your order volume, meaning costs increase as you grow. A bespoke system has a fixed build cost and scales with your infrastructure rather than your success.
20 clients. A few of their words.
A well-rounded team, ensuring a full suite of expertise & resource is always available. CDS Global have seen the successful completion of major projects over the years where Dev Partners' ability to grasp the underlying business needs to provide a future-proof solution has been invaluable.
We have worked with Jason & his team to develop our Shopify store, and the experience was outstanding from start to finish. The design is clean, modern, and perfectly aligned with our brand identity, while the build is fast, responsive, and easy to manage on the backend. They clearly understood our vision and delivered a store we're genuinely proud of. Highly recommend to any brand looking for a top-quality Shopify partner.
After ongoing issues and delays with our previous developers, we brought in Rob & Jason at Dev Partners to take over all our websites and bespoke software. What a breath of fresh air, fully focused, excellent pre-launch designs and clear communication throughout. Highly recommended.
BPC Energy Ltd turned to Dev Partners for a complete turnkey solution, and they exceeded our expectations. The team handled everything from project management to development and support with real care and attention. They understood what we were aiming for, stayed on top of every detail, and always delivered on schedule with excellent quality.
Working with Dev Partners to redesign and modernise our WMS system: the whole process has been thoroughly professional from the outset and a delight to work with. Cannot recommend enough.
Great agency. Have used Dev Partners for several years and they have built 20+ sites for us, in addition to taking on our legacy websites, upgrading and maintaining. Easy to work with and some great practical ideas to improve our digital offerings.
Jones Hire have been working with Dev Partners on several projects, which have been very successful. They linked our catering database to a new improved website so clients can easily place and update orders, created a custom warehouse picking app to fulfil all our challenging requirements, and are currently developing a custom transport app to streamline our loading and delivery process.
We have been trying to reinvent our website for over 5 years, trying to make it convert and failing each time. Spoke to Rob at Dev Partners, the team helped create our new site and the improvement was instant.
We have been working with Rob and the team for about 10 years now. Dev Partners helped us build a completely bespoke CRM from scratch which manages our daily business and is always well maintained. We have been able to use the system and roll it out in our new franchise branches.
We collaborated with Dev Partners on the front end of a fairly complex telemarketing platform. Rob and Jason took the time to properly understand the moving parts, asked the right questions, and delivered a clean, intuitive interface that's made the system far easier for our team to use.
I have been working with the team at Dev Partners for the last 3 years and we have always been impressed with the speed in which they act on things for us, along with the honest open communication. The team are a valuable and vital part of our supply chain.
We've had a program for our business in the electronic security sector that Dev Partners developed and keep up to date. They've never let us down, always there when needed. Thanks Rob and the team.
Dev Partners have been working with us for just over 2 years. They have significantly upgraded and redesigned our existing web platforms, and always deliver a first class service.
Dev Partners helped us build an event website. The team were very knowledgeable, easy to work with and quick to deliver a high quality product.
Working with Dev Partners has been an exceptional experience. Their team is highly skilled, professional, and committed to delivering results. What truly sets them apart is their communication and transparency; we always felt informed, supported, and confident.
We've worked with Dev Partners a few times to support us on bespoke web build tasks. They're very easy to work with, approachable, and explain the detail in a way that's understandable. A great partner for technical issues at sensible prices.
Excellent customer service backed up with solid experience. As a media business we have had five websites built by Dev Partners. I would certainly recommend them.
Found Dev Partners and they were great, nothing too much trouble. They managed to help us with integrating our old existing system with Shopify.
I've worked with Rob and his team off and on for many years and have always found them to be professional, knowledgeable, and best of all, they listen to their clients and deliver what is required.
We have worked with Dev Partners for 7 years and can highly recommend them for their expertise and excellent customer service.
If clunky systems are slowing you down, let’s talk. No sales patter. No corporate waffle. Just a straightforward conversation about fixing the stuff that wastes your time.
Two normal blokes who happen to be good at untangling messy systems. We’ll talk to you like humans, not consultants, and help you find the simplest way forward.
We’ll reply within one working day. No spam. No waffle.
Why Dev Partners
No licence fees, no vendor lock-in, no risk if we ever part ways. Everything we build belongs to you outright from day one.
Every developer on your project is UK-based and senior. Nobody gets handed off to a junior or an offshore team after the sales call.
We've built for fashion, steel, paper, catering hire, and distribution. We understand that a steel stockholder and a clothing retailer have nothing in common operationally.
No account managers relaying messages. When you have a question or need something changed, you speak directly to the developer who knows your system.
We'll talk through your current setup, the limitations you're working around, and whether a bespoke WMS, ShopFlow, or something in between is the right answer. No pitch, no pressure.
What we'll cover:
Calls are typically 30 to 45 minutes. We reply to all enquiries within one working day.
Tell us about your warehouse operation and we'll be in touch within one working day.