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West Midlands

Best Shopify Developers in the West Midlands

Birmingham has fewer dedicated Shopify agencies than its size suggests, and many results for Shopify searches there belong to firms somewhere else. This guide sorts the local from the imported. We're a Shopify Select Partner in Kent, with no Birmingham office, and we don't claim one.

Talk to Rob and Jaseor ring 01474 639 089

You'll be talking to one of us, not a salesperson.

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Fewer specialists than the search results imply

Last reviewed October 2026. We wrote this and we are on the list, so read it with that in mind. Details of other firms are from their own sites and may have changed.

We checked agencies ranking across Birmingham, Coventry, Wolverhampton and Solihull against their own contact pages and Companies House. That left three firms with a real West Midlands address, one of them a two-person operation.

The rest were in Bristol, Manchester, Nantwich, Dorchester or Warwickshire. That's not automatically a problem. Remote work is normal and we do it ourselves. But you should choose it knowingly, not find out after you've signed.

Quick comparison

CompanyBest forERP and warehouse workPartner statusBased
Dev Partners (us)Custom work, ERP integrations and migrationsSpecialists: NetSuite, Peoplevox, Sage, custom ERPsShopify Select PartnerGravesend, Kent, working remotely
magic42Shopify and Plus with ERP workNames Brightpearl, Sage, Khaos Control, ApteanShopify PartnerBirmingham B1
WOW GroupMulti-platform ecommerceEcommerce integration, no platform namedNot claimedBirmingham B7
Solihull DigitalSmaller local buildsNot statedNo badge foundSolihull B90
HTDLShopify inside a full-service agencyNot statedNot claimedHenley-in-Arden, Warwickshire

The five, one by one

  • 1. Dev Partners (that's us)

    Bespoke code for mid-market retailers with real integration or migration work. We build shops as well, but custom is where we're strongest, and we work with the region remotely.

  • 2. magic42

    The clearest Shopify specialist in the region, and the only one here naming the ERP and warehouse systems it integrates with. Liquid themes and custom apps, for B2B and B2C retailers.

  • 3. WOW Group

    Trading since 2002, across Shopify, BigCommerce, Magento and WooCommerce. It suits organisations wanting build, SEO, hosting and support in one place.

  • 4. Solihull Digital

    A small studio doing Shopify builds alongside web design and branding, for local businesses wanting a straightforward store.

  • 5. HTDL

    A full-service agency just over the county line, with Shopify among a broad list of services.

Honest fit

If it's important that your agency is in the West Midlands, start with magic42. They're the one we'd look at first.

If what matters is the code behind the store, we're worth a conversation. Over the years we've worked with AX Paris and Motel Rocks, connecting Shopify to NetSuite, 3PLs and returns.

How we judged them

We left out anyone we couldn't place properly, and judged the rest on five things.

  • Custom code or configuration

    There's a real difference between writing software and assembling a configurable platform. For simple needs either can work. For anything custom, only the first will do.

  • Integration

    Most projects need to connect to something. Doing that reliably is a distinct skill, and not everyone has it, even if they say they do.

  • Track record at your scale

    A firm whose usual job is small will be stretched by something business-critical, and the opposite is true too.

  • Who does the work

    Some firms pitch senior people and deliver through junior or outsourced developers. We favoured those where the people who talk to you write the code.

  • Where they really are

    A lot of firms publish a landing page for a region with no office there. Every address here is sourced, and where a firm publishes no company number we say so.

What we bring

Most of our work is custom code and integration rather than theme configuration: connecting Shopify to NetSuite, Peoplevox, Sage, 3PLs and bespoke back-office systems. Everything is written in-house by our own developers and nothing is outsourced.

You speak to Rob or Jase directly, and the people who scope your project are the people who write it. Birmingham is a straightforward run when a project needs us there. Over the years we've also worked with Chi Chi London.

Questions to ask any of them

Where are you, really? Check the contact page and Companies House, not the Birmingham landing page.

Which systems have you connected? Ask them to name yours, and show you a working integration, not only a theme.

What happens after launch? Integrations break when the system at the other end changes. Find out who fixes it. We look after what we build. See how integrations work, or the separate page on custom software in the West Midlands.

Questions we get asked

  • Do you have a Birmingham office?

    No, we're in Gravesend, Kent, and we work with West Midlands retailers remotely.

  • Can you take on a store someone else built?

    Yes. We read what's there first and tell you honestly what state it's in.

  • Do you build whole stores?

    Yes, though custom apps, integrations and migrations are what we lead with.

  • Can you move us off another platform?

    Yes. Here's how a migration runs.

Photos of Rob and Jason, who run Dev Partners

Hello, you get us

Rob on the left, Jase on the right. No sales team and no account managers. One of us is on every job, from the first chat to long after it goes live, and the people writing your code sit in the same small team.

Meet everyone

Towns we cover

Related

Tell us what you've got

It goes straight to Rob and Jase. You'll hear back from one of us, usually the same day, and we'll tell you honestly whether we're the right people.

Book a call with usor ring 01474 639 089

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