Ecommerce migration
Moving platforms is risky. Orders can vanish, payments can fail and rankings can collapse overnight. We keep your store trading normally while everything moves across, and the aim is for launch day to be boring.
You'll be talking to one of us, not a salesperson.
Checkout breaks, a payment gateway fails to connect, and customers can't buy. You lose sales and trust at the same time.
Addresses change without redirects, Google loses your pages, and traffic that took years to build takes months to recover.
Accounts don't come across properly, stock is wrong and order history goes missing. Your team spends weeks fixing it.
ERP links, email automation and analytics all worked on the old platform. Nobody tested them on the new one.
Things built just for your business don't exist on the new platform, and nobody listed them before starting.
The calendar mattered more than the store being ready, so problems turn up after launch instead of before.
Treat it as business-critical, not a technical task.
Migrations fail because they're rushed, badly planned or described as straightforward by someone who hasn't opened the data. Every problem above is avoidable.
Every migration looks simple until you see the redirects, the customer records, the order history and the integrations nobody documented. We map all of it before we move a thing.
It's the same shape whichever platform you're leaving. Emily's short video covers it in under two minutes.
We audit your catalogue, custom functionality, integrations, SEO footprint and data structure. The plan comes from what we find, not a template. Every data type is mapped to its equivalent before anything moves, and data that doesn't map directly is handled carefully, not dropped.
The new store is built while your existing one stays live and trading. Products, variants, images, customers, orders and content are transferred and validated.
ERP, warehouse systems, payment gateways, email and analytics are reconnected and tested. Every old URL is mapped, and 301 redirects are set up and validated before go-live.
Checkout, payments, tax, shipping, emails, returns, stock and integrations are tested against real scenarios. We go live when testing is complete, not when the calendar says so, then watch it closely in the days after launch.
You can leave independently. Their data needs specific handling, and we've done it for stores like UKDJ and Shirtsleeves.
Custom features audited and rebuilt, full data migration and every URL mapped.
Worth asking whether the move is worth it first. When it is, it's a full data move with SEO handled properly.
Standard replatforming with full data migration, redirects and a look at your custom features.
Moving off a homemade PHP system means digging out the business rules first. That's what we do when we take software on.
If you need custom apps or integrations rather than a move, that's here.
Over the years we've worked on migrations for Chi Chi London, Motel Rocks, Sara Miller and AX Paris. These weren't simple catalogue transfers. There were large ranges, complex variants, ERP integrations and years of custom functionality. AX Paris needed a bespoke back office built alongside the move, and Motel Rocks went on to a NetSuite and 3PL integration. All kept trading throughout.
Orders with their full history, customer accounts, products, stock levels and content, validated before anything goes live.
Every URL redirected, meta data moved, and a technical SEO audit after launch.
Payment gateways, integrations and analytics tested and confirmed.
Rebuilt on the new platform.
Documentation, training for your team and close monitoring after launch.
We migrate what you have, and design changes can come later. If you do want a new store built as part of the move, we do that too.
A straightforward store with little custom functionality can take 4 to 8 weeks. Large catalogues, several integrations or bespoke work take 10 to 20. More on timing.
Not if it's handled properly. Redirects are core scope, not an extra, and skipping them is one of the most avoidable mistakes there is. How we protect SEO.
Yes. The new platform runs alongside your live store, and the switch is a planned cutover, not a shutdown.
Products and variants, images, categories and collections, customer accounts, order history, CMS pages, blog content, reviews, URLs and meta data. It's all validated after migration and before anything goes live. Passwords are the exception: they can't move between platforms, so customers set a new one on first login.
The old store keeps taking orders until the planned switch, so we plan exactly how the last ones are captured. More on that here.
It depends on your data, checkout, integrations, custom features and redirects. We look at your setup properly first, then give you a realistic quote.
Emily made this. It explains how a migration really runs, in four steps and under two minutes.
It goes straight to Rob and Jase. You'll hear back from one of us, usually the same day, and we'll tell you honestly whether we're the right people.