The Brain Dump

URL redirects are the single most important technical job in a Visualsoft to Shopify migration, and the easiest one to get wrong. Done properly, your search rankings stay where they are and customers with old bookmarks land where they expect to. Done as an afterthought, organic traffic can drop sharply in the weeks after launch and take months to recover. This guide walks through how Visualsoft and Shopify URLs differ, how we map them, and what to watch for on the way.

Most of the merchants who come to us looking at a Visualsoft to Shopify migration should make the move. A small number genuinely shouldn't, at least not yet. This post is for the second group as much as the first. It walks through the real reasons to stay where you are for now, the much longer list of reasons to move, and a straight checklist to help you work out which side of the line you fall on.

When merchants ask us about moving from Visualsoft to Shopify, the first question is almost always the same. "What happens to all our data?" The honest answer is that the vast majority of it comes across cleanly. A small amount needs rebuilding in a different shape, and a handful of things stay behind by design. This guide walks through all three, so you know exactly what to expect before discovery even starts.