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Custom Software Development · Herne Bay · CT6 · Kent

Custom Software Development in Herne Bay

Herne Bay runs on small businesses: independent shops along Mortimer Street, tourism and hospitality on the seafront, trades and service firms across CT6. Most of them are held together by spreadsheets and off-the-shelf tools that almost fit. We build the software that takes out the daily friction, without forcing a small business to take on something it does not need.

Rob Sherwood, co-founder of Dev Partners
A Kent firm, trading since 2008. We work with small businesses that need software to earn its place, not impress anyone. Start with the one job that is eating your time, the double-entry or the seasonal scramble. Fix that. See the return before committing to anything bigger.

Trusted by:

Telegraph Media Group
Hearst Communications
Chi Chi London
AX Paris
Motel Rocks
2008
Established in Kent
~40mi
Gravesend to Herne Bay
100%
UK team, no offshore
Fixed
Price, not estimates

A small business should not be run by spreadsheet

Herne Bay is a town of small, independent businesses: retail along the high street and Mortimer Street, cafes, pubs and seafront hospitality, holiday lets and tourism, and a steady base of trades and service firms covering CT6 and the surrounding villages. Many of them are run lean, by owners who do the books, the bookings and the admin themselves.

The tools holding it together are usually a patchwork: a spreadsheet for the schedule, an off-the-shelf package for the accounts, a booking tool that does not quite talk to anything else, and a lot of typing the same information twice. It works, more or less, but the owner is the integration. The cost shows up not as a line on an invoice but as evenings spent on admin and a system that nobody else can pick up.

We are not here to sell a small business a system it does not need. We are interested in the specific points where the patchwork is costing you time: the double-entry between two packages, the booking process that depends on one person, the report you build by hand every month. We fix those carefully, at a scale that makes sense for a business your size.

What software holding you back actually looks like

These patterns turn up in almost every small Herne Bay business we speak to. If more than one is familiar, it is worth a conversation.

The same data typed in twice

An order or a booking goes into one tool. Someone types it again into the accounts package, or copies it onto a spreadsheet. Two entries for one transaction, and two chances for the numbers to drift apart.

A spreadsheet doing a job it was never meant to

The rota, the stock, the bookings, the cash. It started as a quick sheet and grew into the system the whole business depends on. One wrong cell and something breaks, and only one person really understands it.

The summer scramble

When the town fills up, the admin that was manageable in winter falls over. Bookings clash, stock runs short, staff hours get messy. The busiest, most profitable weeks are the ones the system handles worst.

The process that lives in the owner's head

How it really works is carried by one person. If they are off, or want a holiday, the business slows down. Nothing is written down because, until now, it has never had to be.

Off-the-shelf that almost fits

The generic platform covers most of it, then misses the one thing your business actually does differently. You have been working around that gap, by hand, since the day you signed up.

Paying per seat for software you barely use

A monthly subscription per user, all year round, for a tool that does a fraction of what you need and none of what is specific to you. The cost is quiet, recurring and never quite worth cancelling.

How we work with small Herne Bay businesses

We start with what hurts most

No grand rebuild. We find the one job that is eating the most time and fix that first. You see a return before any larger work begins. A small business rarely needs a big system. It needs the right small tool, built well and built once.

We work with what you already have

Your accounts package, booking tool and till system can usually stay. We connect bespoke software to them rather than replacing them wholesale. The goal is your tools sharing data, so you stop being the part of the business that copies it across by hand.

We do not disappear after launch

For a small business, the developer relationship matters as much as the code. Most of our clients have been with us for years. Several for over a decade. We answer the phone in five years because the same people are still here.

Software for Herne Bay and the CT6 coast

Booking and scheduling systems

Bespoke booking, availability and scheduling tools for hospitality, holiday lets and service businesses. Built around how you actually take and manage bookings, including the seasonal peaks, rather than a generic calendar that almost fits.

Retail and stock tools

Stock control, ordering and simple reporting for independent shops and traders. Software that keeps the numbers straight across the counter, the back room and the accounts, without rekeying everything by hand.

System integrations

Connecting the tools you already run so data flows between them without manual re-entry. Accounts software, booking platforms, e-commerce, payment tools. If it has an API, we can usually connect it.

Job and workflow tools for trades

Quoting, job tracking, scheduling and invoicing for trades and service firms across CT6. The internal software that gets the process out of one person's head and onto something the whole team can use.

Custom CRM and customer management

A CRM built around how your business actually manages customers and enquiries, not how a generic vendor assumes you do. Our CoreCRM platform as a starting point, or fully bespoke to your specification.

Reporting and admin automation

Turning the monthly spreadsheet you build by hand into a report that is always current, and automating the repetitive admin that eats an owner's evenings. The kind of work that quietly pays for itself.

Who we have built for

From Herne Bay's small businesses to national publishers, we build software that lasts.

We work with businesses of every size, and the relationships that matter most are the ones that have run for years. A selection of who we have built for and kept running:

  • Telegraph Media Group — publishing and subscription management software, maintained for over a decade
  • Hearst Communications — circulation, subscription and reader services platforms
  • CDS Global — fulfilment and publishing software in continuous production since we built it
  • BPC Energy — complete bespoke business operations platform, built from scratch
  • AX Paris and Motel Rocks — e-commerce and back-office systems for high-volume online retail
  • Jones Hire — warehouse picking, customer ordering and driver delivery systems
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What our clients say

20 clients. A few of their words.

Working with Dev Partners to redesign and modernise our WMS system: the whole process has been thoroughly professional from the outset and a delight to work with. Cannot recommend enough.

Great agency. Have used Dev Partners for several years and they have built 20+ sites for us, in addition to taking on our legacy websites, upgrading and maintaining. Easy to work with and some great practical ideas to improve our digital offerings.

Jones Hire have been working with Dev Partners on several projects, which have been very successful. They linked our catering database to a new improved website so clients can easily place and update orders, created a custom warehouse picking app to fulfil all our challenging requirements, and are currently developing a custom transport app to streamline our loading and delivery process.

We have been trying to reinvent our website for over 5 years, trying to make it convert and failing each time. Spoke to Rob at Dev Partners, the team helped create our new site and the improvement was instant.

We have been working with Rob and the team for about 10 years now. Dev Partners helped us build a completely bespoke CRM from scratch which manages our daily business and is always well maintained. We have been able to use the system and roll it out in our new franchise branches.

We collaborated with Dev Partners on the front end of a fairly complex telemarketing platform. Rob and Jason took the time to properly understand the moving parts, asked the right questions, and delivered a clean, intuitive interface that's made the system far easier for our team to use.

I have been working with the team at Dev Partners for the last 3 years and we have always been impressed with the speed in which they act on things for us, along with the honest open communication. The team are a valuable and vital part of our supply chain.

We've had a program for our business in the electronic security sector that Dev Partners developed and keep up to date. They've never let us down, always there when needed. Thanks Rob and the team.

Dev Partners have been working with us for just over 2 years. They have significantly upgraded and redesigned our existing web platforms, and always deliver a first class service.

Dev Partners helped us build an event website. The team were very knowledgeable, easy to work with and quick to deliver a high quality product.

Working with Dev Partners has been an exceptional experience. Their team is highly skilled, professional, and committed to delivering results. What truly sets them apart is their communication and transparency; we always felt informed, supported, and confident.

We've worked with Dev Partners a few times to support us on bespoke web build tasks. They're very easy to work with, approachable, and explain the detail in a way that's understandable. A great partner for technical issues at sensible prices.

Excellent customer service backed up with solid experience. As a media business we have had five websites built by Dev Partners. I would certainly recommend them.

Found Dev Partners and they were great, nothing too much trouble. They managed to help us with integrating our old existing system with Shopify.

I've worked with Rob and his team off and on for many years and have always found them to be professional, knowledgeable, and best of all, they listen to their clients and deliver what is required.

We have worked with Dev Partners for 7 years and can highly recommend them for their expertise and excellent customer service.

Questions people don't always ask, but should

If you've been burned by a developer before, or you're nervous about committing to a project of this size, these are the questions worth asking any agency you're considering. Here are our honest answers.

This is the most common thing we hear, and it is a completely reasonable concern. We cannot guarantee a different experience just by saying so. What we can tell you is how we work: you deal directly with Rob or Jason throughout, not with an account manager who relays messages to a development team you never speak to. Every project has a fixed scope agreed before development starts. You see working software at regular intervals, not a finished product six months later that does not match what you asked for. Most of our clients have been with us for years. If you want to speak to some of them, ask us and we will arrange it.

Scope creep is the main reason software projects go over budget, and it almost always happens because the requirements were not properly understood before the price was set. We do not give quotes before we understand the problem. The analysis phase exists specifically to surface the complexity before we commit to a price. Once scope is agreed, we work to it. If you want to add something that was not in the original scope, we quote for it separately rather than absorbing it into the project and adjusting the final invoice. You always know where you stand.

No. The code we write is yours outright from day one. It is written in standard, well-documented PHP using mainstream frameworks that any competent developer can read and maintain. If you wanted to move to a different developer in the future, you could. We would hand over the codebase cleanly and there would be no lock-in. The reason most of our clients stay with us for years is not because they are stuck. It is because they have found a development partner that works and they do not want to change.

Size is not what makes a software project succeed. Structure, communication, and technical depth are what make it succeed. We have built systems for Telegraph Media Group, CDS Global, Motel Rocks, and AX Paris. These are not simple projects. The advantage of working with us over a larger agency is that the people who scoped your project are the people building it, and you can reach them directly when something needs a decision. At a larger agency you get account managers, project managers, and a development team you have never spoken to. That is not better. It is just bigger.

Most of our clients do not have a technical person internally. That is often why they come to us. We translate the technical side into plain language, flag decisions in terms of business impact rather than code complexity, and document everything so your team can use and understand the system without needing a developer in the room. The goal is always to make the software something your team can run confidently, not something they depend on us to operate.

They underestimated because they quoted before they understood the requirements properly. We do not give timelines before we have done the analysis. When we do give a timeline, it is based on what we actually found during scoping rather than an optimistic estimate designed to win the work. We also build in contingency rather than assuming everything will go smoothly. Software projects encounter unexpected complexity. The question is whether you planned for it.

We are still here. This is not a project shop that delivers and moves on. Most clients move to a support and development retainer after launch because software changes as the business changes. For the period immediately after go-live, we monitor closely and fix any issues quickly. Because we built it, we can diagnose and resolve problems faster than any third party coming in cold. The post-launch relationship is something we consider part of the project, not an optional extra.

A quote that varies that much almost certainly means the agencies were quoting different things. The £5k quote probably assumed the requirements are simpler than they are, skipped proper analysis, or plans to deliver something that technically works but does not do what you actually need. The £80k quote likely includes significant agency overhead, management layers, and a team that has never spoken to you. Our quotes are based on a proper understanding of the requirements. We will explain exactly what is driving the number, and if it surprises you, we will talk you through why.

Dev Partners has been trading since 2008, run by the same two people throughout. We did not take investment, we do not have a growth target that requires us to sell or scale aggressively, and we have no intention of going anywhere. We are a sustainable, profitable small business that looks after a relatively small number of clients very well. That model has not changed in 17 years. We also write all code to a standard that means any competent PHP developer can take it over if the worst did happen. You are not betting your system on our survival.

Questions from Herne Bay businesses

Almost always. We connect bespoke software to the accounts packages, booking tools, till systems and other software you already run, so you are extending what works rather than replacing it. The goal is always that your systems share data rather than duplicate it, without a disruptive transition that disrupts trading.

Because you own it and we build it around your process, not a vendor's roadmap. When something needs changing, you deal directly with the people who wrote the code. No licence negotiation, no support ticket to a helpdesk, no waiting for the next release cycle. Changes happen on your timeline.

Not if it earns its place. We do not build big systems for the sake of it. For a small Herne Bay business, the right project is often one targeted tool that removes a daily admin job or stops double-entry between two packages. We start small, prove the return, and only build more if it genuinely pays.

Yes, and that is exactly where it earns its keep. A system built around how a seaside business actually runs takes the strain out of the busy months: bookings, stock, staff rotas and reporting that hold up when the town is full, then quieten down out of season without costing you a per-seat licence all year round.

We are a Kent firm, based in Gravesend, about 40 miles along the A2, M2 and Thanet Way. Most development work runs remotely, but we are close enough to be in the room when a project genuinely benefits from it. You are dealing with a Kent business that can drive over, not a faceless supplier on the other end of an email.

We have been trading from Gravesend since 2008 with the same two directors, Rob and Jason. Several of our client relationships have run for over a decade. We are not a startup and we are not planning an exit. For businesses building on software they intend to run for years, that matters more than it sounds.

Rob Sherwood, co-founder of Dev Partners

Operational software lives or dies on the details — the edge cases, the handovers, the one report nobody ever documented. We build it properly the first time, in-house, so it keeps pace with the business instead of becoming the thing everyone works around.

Rob Sherwood
Co-founder, Dev Partners
Meet the team

Prefer to watch? The short version of who we are and how we work

Get your Herne Bay business off the spreadsheet

Start with one straight conversation. No pitch, no obligation.

Tell us which job or process is eating the most of your time. We will give you an honest view of what is worth fixing, what it would involve, and whether the cost makes sense for a business your size. We reply within one working day.

We will cover:

  • The specific process or tool that is the problem
  • Whether bespoke software is actually the right answer
  • How it would connect to the tools you already run
  • A realistic scope and cost, before any commitment

A Kent firm, based in Gravesend, about 40 miles away. We reply within one working day. Call 01474 639 089.

Book a free consultation

Tell us about your project and we will be in touch within one working day.