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Custom Software Development · Stoke-on-Trent · ST1 · Staffordshire

Custom Software Development in Stoke-on-Trent

Stoke-on-Trent makes and moves a lot of product, and the businesses across the Potteries live on accurate, fast-moving data. When off-the-shelf software cannot keep up with the operation, that is where we come in.

Operational software for manufacturing, distribution and online retail is core work for us, not a sideline. We have built stock control systems, order and despatch platforms, trade portals, and operational integrations for businesses that cannot afford the data to fall behind the physical operation. We work with clients across the UK, and you deal directly with Rob and Jason throughout. The experience is what matters.

Trusted by:

Telegraph Media Group
Hearst Communications
Chi Chi London
AX Paris
Motel Rocks
2008
Building operational software
UK-wide
Clients across the country
100%
UK team, no offshore
Fixed
Price, not estimates

Stoke-on-Trent's economy runs on data keeping up with the operation. When software cannot, things slip.

Stoke-on-Trent's economy is shaped by what it makes and what it moves: the ceramics heritage that gave the Potteries its name, a broad base of manufacturing, and a central location that has made the city a natural hub for distribution, warehousing and online retail. These are operations where stock, location, timing and orders have to line up precisely, and where a clunky system or a manual workaround does not just annoy people. It costs real money on every job and every order.

That is not unique to one sector. The same operational pressures run through the factories and producers, the distribution centres that exploit the city's position on the motorway network, the online retailers shipping in volume, and the trade and supply businesses threading everything together. In all of these, the gap between what the physical operation is doing and what the software thinks is happening is where the problems live.

We are based in Kent, not Staffordshire, but operational software is core to what we do. We have built stock control systems, order and despatch management, trade and customer portals, and the integrations that hold them together. We work with clients right across the UK and deliver almost everything remotely, with the same quality regardless of postcode. For this kind of software the depth of that experience matters far more than proximity, and when a project genuinely needs us on-site we travel.

The operational problems bespoke software is built to fix

The specific failures look different in every operation, but the patterns are consistent. Any of these close to home?

Stock that does not match the shelf

The system shows one number. The warehouse or stores shows another. The discrepancy is small enough to function, large enough to cause a problem, and nobody can trace exactly where it started.

Order status nobody can see without asking

A customer calls to ask where their order is. Someone checks three systems, walks to the floor, and calls a colleague. The answer takes ten minutes and interrupts two people to produce it.

Manual data entry bridging two systems

An order from the website or a marketplace gets typed into another system by hand. Every entry is an opportunity for error and a drain on someone's time that adds no value to the operation.

Paperwork that runs ahead of the system

Job sheets, delivery notes, goods-in dockets: physical paper moving faster than the software that is supposed to reflect it. The system is always catching up, never current.

Reporting that is always historical

The numbers you need to make operational decisions are available at the end of the week, or the end of the month, or after someone has spent a morning pulling them together. A live operation needs live data.

A spreadsheet running something critical

Somewhere in the operation, a spreadsheet is doing the job a proper system should be doing. It works, more or less, as long as the right person is in, has not made an error, and has remembered to save it.

Operational software for Stoke-on-Trent's makers, distributors and online retailers

Stock and inventory management

Real-time stock across multiple locations and zones, reorder points driven by live demand, goods-in reconciliation against purchase orders, and stores that always reflect what the system says. Built around how your operation actually handles product, not a generic template.

Order and despatch management

Orders moving cleanly from receipt to despatch without manual steps. Automatic stock reservation, pick list generation, courier label production, proof of delivery, and confirmation feeding back to the customer and the accounts package.

Trade and customer portals

A secure login area where your customers or trade accounts can place orders, see live stock and pricing, access documentation, and track despatch without calling your team. Proper access-controlled data from your own systems rather than tools that do not reflect your operation.

Ecommerce and system integrations

Connecting your operation to online stores, marketplaces, courier APIs, accounts packages, and supplier feeds so data flows without manual re-entry. If a system has an API or an SFTP feed, we can connect to it.

Production and job tracking

Visibility on where every job or batch is, from order through production and finishing to despatch. Updated in real time from the people doing the work rather than from a data entry session hours after the fact.

Operational dashboards and reporting

A live view of throughput, stock levels, order status and operational performance without someone extracting and formatting data first. Numbers that are always current because they come from the live system.

Operational software we have built and kept running

Fulfilment, retail and distribution work with proven long-term results.

For a Stoke-on-Trent business weighing up a bespoke build, what counts is whether we have done this kind of operational work before and kept it running. Our track record includes high-volume fulfilment systems for national publishers, warehouse and delivery systems for logistics and hire businesses, and ordering and despatch platforms for retail brands. A selection:

  • CDS Global — high-volume fulfilment and publishing software managing national despatch, in continuous production for over a decade
  • Jones Hire — warehouse picking app, customer ordering platform and live driver delivery tracking
  • Hearst Communications — circulation and fulfilment management for national consumer magazine titles
  • Telegraph Media Group — subscription and reader services management at scale
  • AX Paris and Motel Rocks — ecommerce and operational systems for high-volume online fashion retail
  • BPC Energy — bespoke operations platform covering stock, orders and logistics management
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What our clients say

20 clients. A few of their words.

Working with Dev Partners to redesign and modernise our WMS system: the whole process has been thoroughly professional from the outset and a delight to work with. Cannot recommend enough.

Great agency. Have used Dev Partners for several years and they have built 20+ sites for us, in addition to taking on our legacy websites, upgrading and maintaining. Easy to work with and some great practical ideas to improve our digital offerings.

Jones Hire have been working with Dev Partners on several projects, which have been very successful. They linked our catering database to a new improved website so clients can easily place and update orders, created a custom warehouse picking app to fulfil all our challenging requirements, and are currently developing a custom transport app to streamline our loading and delivery process.

We have been trying to reinvent our website for over 5 years, trying to make it convert and failing each time. Spoke to Rob at Dev Partners, the team helped create our new site and the improvement was instant.

We have been working with Rob and the team for about 10 years now. Dev Partners helped us build a completely bespoke CRM from scratch which manages our daily business and is always well maintained. We have been able to use the system and roll it out in our new franchise branches.

We collaborated with Dev Partners on the front end of a fairly complex telemarketing platform. Rob and Jason took the time to properly understand the moving parts, asked the right questions, and delivered a clean, intuitive interface that's made the system far easier for our team to use.

I have been working with the team at Dev Partners for the last 3 years and we have always been impressed with the speed in which they act on things for us, along with the honest open communication. The team are a valuable and vital part of our supply chain.

We've had a program for our business in the electronic security sector that Dev Partners developed and keep up to date. They've never let us down, always there when needed. Thanks Rob and the team.

Dev Partners have been working with us for just over 2 years. They have significantly upgraded and redesigned our existing web platforms, and always deliver a first class service.

Dev Partners helped us build an event website. The team were very knowledgeable, easy to work with and quick to deliver a high quality product.

Working with Dev Partners has been an exceptional experience. Their team is highly skilled, professional, and committed to delivering results. What truly sets them apart is their communication and transparency; we always felt informed, supported, and confident.

We've worked with Dev Partners a few times to support us on bespoke web build tasks. They're very easy to work with, approachable, and explain the detail in a way that's understandable. A great partner for technical issues at sensible prices.

Excellent customer service backed up with solid experience. As a media business we have had five websites built by Dev Partners. I would certainly recommend them.

Found Dev Partners and they were great, nothing too much trouble. They managed to help us with integrating our old existing system with Shopify.

I've worked with Rob and his team off and on for many years and have always found them to be professional, knowledgeable, and best of all, they listen to their clients and deliver what is required.

We have worked with Dev Partners for 7 years and can highly recommend them for their expertise and excellent customer service.

Questions people don't always ask, but should

If you've been burned by a developer before, or you're nervous about committing to a project of this size, these are the questions worth asking any agency you're considering. Here are our honest answers.

This is the most common thing we hear, and it is a completely reasonable concern. We cannot guarantee a different experience just by saying so. What we can tell you is how we work: you deal directly with Rob or Jason throughout, not with an account manager who relays messages to a development team you never speak to. Every project has a fixed scope agreed before development starts. You see working software at regular intervals, not a finished product six months later that does not match what you asked for. Most of our clients have been with us for years. If you want to speak to some of them, ask us and we will arrange it.

Scope creep is the main reason software projects go over budget, and it almost always happens because the requirements were not properly understood before the price was set. We do not give quotes before we understand the problem. The analysis phase exists specifically to surface the complexity before we commit to a price. Once scope is agreed, we work to it. If you want to add something that was not in the original scope, we quote for it separately rather than absorbing it into the project and adjusting the final invoice. You always know where you stand.

No. The code we write is yours outright from day one. It is written in standard, well-documented PHP using mainstream frameworks that any competent developer can read and maintain. If you wanted to move to a different developer in the future, you could. We would hand over the codebase cleanly and there would be no lock-in. The reason most of our clients stay with us for years is not because they are stuck. It is because they have found a development partner that works and they do not want to change.

Size is not what makes a software project succeed. Structure, communication, and technical depth are what make it succeed. We have built systems for Telegraph Media Group, CDS Global, Motel Rocks, and AX Paris. These are not simple projects. The advantage of working with us over a larger agency is that the people who scoped your project are the people building it, and you can reach them directly when something needs a decision. At a larger agency you get account managers, project managers, and a development team you have never spoken to. That is not better. It is just bigger.

Most of our clients do not have a technical person internally. That is often why they come to us. We translate the technical side into plain language, flag decisions in terms of business impact rather than code complexity, and document everything so your team can use and understand the system without needing a developer in the room. The goal is always to make the software something your team can run confidently, not something they depend on us to operate.

They underestimated because they quoted before they understood the requirements properly. We do not give timelines before we have done the analysis. When we do give a timeline, it is based on what we actually found during scoping rather than an optimistic estimate designed to win the work. We also build in contingency rather than assuming everything will go smoothly. Software projects encounter unexpected complexity. The question is whether you planned for it.

We are still here. This is not a project shop that delivers and moves on. Most clients move to a support and development retainer after launch because software changes as the business changes. For the period immediately after go-live, we monitor closely and fix any issues quickly. Because we built it, we can diagnose and resolve problems faster than any third party coming in cold. The post-launch relationship is something we consider part of the project, not an optional extra.

A quote that varies that much almost certainly means the agencies were quoting different things. The £5k quote probably assumed the requirements are simpler than they are, skipped proper analysis, or plans to deliver something that technically works but does not do what you actually need. The £80k quote likely includes significant agency overhead, management layers, and a team that has never spoken to you. Our quotes are based on a proper understanding of the requirements. We will explain exactly what is driving the number, and if it surprises you, we will talk you through why.

Dev Partners has been trading since 2008, run by the same two people throughout. We did not take investment, we do not have a growth target that requires us to sell or scale aggressively, and we have no intention of going anywhere. We are a sustainable, profitable small business that looks after a relatively small number of clients very well. That model has not changed in 17 years. We also write all code to a standard that means any competent PHP developer can take it over if the worst did happen. You are not betting your system on our survival.

Questions from Stoke-on-Trent manufacturing and retail businesses

Yes. Stock control, order management and operational systems for manufacturing, distribution and fulfilment businesses are a core part of what we build. We have built multi-location stock management, production and order tracking, goods-in reconciliation, and despatch systems for businesses that move physical product. This is not a sideline.

Yes. Almost all of this work runs remotely, and for operational software the depth of experience matters far more than the postcode. We work with clients right across the UK, you deal directly with Rob and Jason throughout, and the quality is the same regardless of where you are. When a project genuinely benefits from us being on-site, we travel.

Usually yes. Connecting operational platforms to ecommerce stores, marketplaces, courier APIs, and accounts or ERP packages is routine for us. If the system has an API or an SFTP feed, we can connect to it so data flows without anyone re-keying it by hand.

Yes. Customer-facing and trade ordering portals where clients log in to place orders, see live stock and track despatch are a common requirement for the manufacturing and online retail businesses we work with. Proper access-controlled portals pulling from your own data rather than emailed spreadsheets or tools that do not reflect your actual operation.

In stages, with a parallel-run period and a clear rollback plan. For a working production or fulfilment operation, disrupting live orders or despatch is not an option. We plan the transition carefully, train staff before cutover, and do not switch off the old system until the new one is proven in production.

Yes, outright. The source code and your data are yours from day one. No licence traps, no ongoing dependency on us to keep the system running, and no lock-in. We stay involved because clients choose to keep us, not because they have no other option.

Custom software development resources

How we help established businesses, and the areas we cover.

Software for your Stoke-on-Trent operation

Tell us where the operation strains. No pitch, no obligation.

Stock, orders, despatch, reporting: wherever the data falls behind the physical operation is usually where bespoke software earns back its cost fastest. Tell us about the problem and we will give you a straight view on what is worth fixing.

We will cover:

  • The specific operational problem causing the most friction
  • Whether bespoke software or an integration would solve it
  • How a transition works in a live, busy operation
  • A realistic scope and cost before any commitment

Based in Gravesend, Kent. We work with clients across the UK and travel to Stoke-on-Trent when a project needs it. We reply within one working day. Call 01474 639 089.

Book a free consultation

Tell us about your operation and we will be in touch within one working day.