Case Study · International Fashion Ecommerce · Oracle NetSuite Integration
Motel Rocks
How we built a deep Oracle NetSuite and Shopify integration for one of the UK's best-known fashion brands, connecting global returns, wholesale, 3PL fulfilment, TikTok, and custom staff apps into a single automated operation.
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A globally expanding fashion brand held back by disconnected systems
Motel Rocks is a high-volume international fashion retailer with multiple Shopify stores serving customers across the UK, US, and global markets. As the business grew in scale and complexity, the gaps between their systems became increasingly costly.
Oracle NetSuite was running the financial and operational backbone of the business. Shopify was handling the customer-facing storefronts. Between them sat a growing number of manual processes, re-entry tasks, and workarounds that scaled badly with order volume. Data that existed in one system had to be manually transferred to the other. Returns followed different processes in the US and UK with no unified workflow. Wholesale, TikTok, 3PL connections and staff tools were all either manual or absent entirely.
The brief was direct: connect everything tightly, automate the manual steps, and build the tools the team actually needed to do their jobs without friction.
NetSuite and Shopify not talking to each other
Orders, stock, pricing, and inventory data existed in both systems but were not synchronised. Manual re-entry was the bridge, and it was slow, error-prone, and unscalable.
Global returns with no unified workflow
US returns came through Loop. UK returns came through Swap. Neither fed automatically into NetSuite. Every return required manual processing and recording.
Wholesale management was a manual process
Creating and managing wholesale pack pricing, trade-specific collections, and B2B orders required significant manual effort with no tooling built for the job.
3PL connections were fragile or absent
Purchase orders and shipments going to third-party logistics providers like Alaiko and Rydership were being managed manually, with no reliable status tracking or exception alerts.
No tools built for the internal team
Staff were working around the limitations of generic interfaces. Managing stock, processing returns, handling orders and running reports all required workarounds that added time and introduced errors.
Emerging channels had no integration
TikTok was a growing sales channel with no data or stock integration. Advanced analytics across channels required manual data pulls and stitching together from multiple sources.
A complete integration layer connecting every part of the operation
Rather than patch individual problems, we designed and built a comprehensive integration layer sitting between Shopify and Oracle NetSuite, connecting all third-party systems and providing the team with the tools they actually needed.
One system of record across the entire operation
The core of the solution is a real-time bidirectional sync between Shopify and Oracle NetSuite. Orders flow from Shopify into NetSuite automatically. Inventory, pricing, and stock updates flow back. There is one source of truth, and it stays accurate without manual intervention.
On top of that core integration we built every workflow module the business needed: global returns, wholesale, 3PL connections, TikTok sync, bulk editing tools, custom staff apps, and advanced analytics. Each module was built to Motel Rocks' exact process rather than adapting a generic tool.
Real-time Shopify and Oracle NetSuite integration
Bidirectional sync of orders, inventory, pricing, and stock across all Shopify storefronts and NetSuite. Every key data movement flows automatically between systems with no manual re-entry.
Global returns: Loop (US) and Swap (UK) into NetSuite
Both US and UK returns platforms were connected to NetSuite directly. Returns are processed automatically by region, recorded accurately, and exceptions flagged without manual intervention.
Wholesale pack management and B2B pricing tools
A complete wholesale module handling trade pack generation, B2B pricing tiers, and collection management for wholesale clients. What was a manual process became a managed workflow.
3PL integration: Alaiko and Rydership
Purchase orders and shipments connected to both 3PL providers with automated status tracking, exception alerting, and reconciliation back into NetSuite.
TikTok integration and advanced analytics
TikTok connected as a sales and stock channel, with data fed into the broader analytics layer. Custom reporting across all channels built around the metrics the Motel Rocks team actually use.
Bulk editing tools and custom staff apps
Bulk pricing and attribute editing tools for managing products across multiple markets. Custom Shopify staff apps built around the actual workflows of the warehouse and operations teams.
What we built and how
Seven distinct modules. One connected operation.
The Motel Rocks integration is one of the most comprehensive we've built. Rather than a single integration connecting two systems, it's a purpose-built middleware layer connecting Shopify, Oracle NetSuite, two returns platforms, two 3PL providers, TikTok, and a suite of internal staff tools. Every component was designed around Motel Rocks' specific workflows rather than adapted from a generic template.
- Bidirectional Shopify and Oracle NetSuite sync: orders, inventory, pricing and stock in real time
- Loop Returns integration (US market) with automatic NetSuite recording
- Swap Returns integration (UK market) with automatic NetSuite recording
- Wholesale pack generation and B2B pricing management module
- Product and collection cloning tools for multi-market catalogue management
- Bulk pricing and attribute editing tools across all Shopify storefronts
- Purchase order and shipment tracking into Alaiko and Rydership 3PLs
- TikTok data and stock integration with advanced analytics layer
- Custom Shopify staff apps for warehouse, returns, and operations teams
What changed for Motel Rocks
The impact ran across every part of the business that touches data, orders, or fulfilment.
Manual data re-entry eliminated
Every key data movement between Shopify and NetSuite now happens automatically. The time previously spent on manual re-entry is gone, along with the errors that came with it.
Global returns became manageable
US and UK returns now follow automated workflows that feed directly into NetSuite. Processing time dropped, accuracy improved, and the returns team stopped firefighting.
Wholesale operations scaled cleanly
Trade pack generation, B2B pricing, and wholesale collection management shifted from a manual burden to a managed workflow. Wholesale grew without adding proportional admin overhead.
3PL visibility and control
Purchase orders and shipments through Alaiko and Rydership are now tracked automatically with exception alerts. The operations team has visibility they simply didn't have before.
Staff work faster with better tools
Custom apps built around actual team workflows replaced generic interfaces. The warehouse, returns, and operations teams do more in less time with fewer errors.
New channels connected without friction
TikTok is connected as a live channel rather than an afterthought. New sales channels can be added into the integration layer without rebuilding everything from scratch.
What our clients say
20 clients. A few of their words.
A well-rounded team, ensuring a full suite of expertise & resource is always available. CDS Global have seen the successful completion of major projects over the years where Dev Partners' ability to grasp the underlying business needs to provide a future-proof solution has been invaluable.
We have worked with Jason & his team to develop our Shopify store, and the experience was outstanding from start to finish. The design is clean, modern, and perfectly aligned with our brand identity, while the build is fast, responsive, and easy to manage on the backend. They clearly understood our vision and delivered a store we're genuinely proud of. Highly recommend to any brand looking for a top-quality Shopify partner.
After ongoing issues and delays with our previous developers, we brought in Rob & Jason at Dev Partners to take over all our websites and bespoke software. What a breath of fresh air, fully focused, excellent pre-launch designs and clear communication throughout. Highly recommended.
BPC Energy Ltd turned to Dev Partners for a complete turnkey solution, and they exceeded our expectations. The team handled everything from project management to development and support with real care and attention. They understood what we were aiming for, stayed on top of every detail, and always delivered on schedule with excellent quality.
Working with Dev Partners to redesign and modernise our WMS system: the whole process has been thoroughly professional from the outset and a delight to work with. Cannot recommend enough.
Great agency. Have used Dev Partners for several years and they have built 20+ sites for us, in addition to taking on our legacy websites, upgrading and maintaining. Easy to work with and some great practical ideas to improve our digital offerings.
Jones Hire have been working with Dev Partners on several projects, which have been very successful. They linked our catering database to a new improved website so clients can easily place and update orders, created a custom warehouse picking app to fulfil all our challenging requirements, and are currently developing a custom transport app to streamline our loading and delivery process.
We have been trying to reinvent our website for over 5 years, trying to make it convert and failing each time. Spoke to Rob at Dev Partners, the team helped create our new site and the improvement was instant.
We have been working with Rob and the team for about 10 years now. Dev Partners helped us build a completely bespoke CRM from scratch which manages our daily business and is always well maintained. We have been able to use the system and roll it out in our new franchise branches.
We collaborated with Dev Partners on the front end of a fairly complex telemarketing platform. Rob and Jason took the time to properly understand the moving parts, asked the right questions, and delivered a clean, intuitive interface that's made the system far easier for our team to use.
I have been working with the team at Dev Partners for the last 3 years and we have always been impressed with the speed in which they act on things for us, along with the honest open communication. The team are a valuable and vital part of our supply chain.
We've had a program for our business in the electronic security sector that Dev Partners developed and keep up to date. They've never let us down, always there when needed. Thanks Rob and the team.
Dev Partners have been working with us for just over 2 years. They have significantly upgraded and redesigned our existing web platforms, and always deliver a first class service.
Dev Partners helped us build an event website. The team were very knowledgeable, easy to work with and quick to deliver a high quality product.
Working with Dev Partners has been an exceptional experience. Their team is highly skilled, professional, and committed to delivering results. What truly sets them apart is their communication and transparency; we always felt informed, supported, and confident.
We've worked with Dev Partners a few times to support us on bespoke web build tasks. They're very easy to work with, approachable, and explain the detail in a way that's understandable. A great partner for technical issues at sensible prices.
Excellent customer service backed up with solid experience. As a media business we have had five websites built by Dev Partners. I would certainly recommend them.
Found Dev Partners and they were great, nothing too much trouble. They managed to help us with integrating our old existing system with Shopify.
I've worked with Rob and his team off and on for many years and have always found them to be professional, knowledgeable, and best of all, they listen to their clients and deliver what is required.
We have worked with Dev Partners for 7 years and can highly recommend them for their expertise and excellent customer service.
Want something similar for your business?
The Motel Rocks project draws on several of our core capabilities. If any of these match what you need, let's talk.
Running Shopify alongside an ERP or back-office system?
Tell us what's connected and what isn't, and we'll tell you what's possible.
Whether you're running NetSuite, Sage, a bespoke ERP, or any other back-office system alongside Shopify, we'll give you an honest view of what a proper integration would involve and what it would cost.
What we'll cover:
- Your current Shopify and back-office setup and where the gaps are
- Which workflows are currently manual and what it would take to automate them
- How returns, wholesale, 3PL, and channel integrations would work
- Realistic build cost and timeline for your specific requirements
- Whether we're the right fit, or who might serve you better
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