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Case study

Motel Rocks: getting everything to agree

A big international fashion brand, a lot of systems, and people filling the gaps between them by hand. We built the layer in the middle so they could stop.

2Returns markets, US and UK
4+Third-party systems connected
7+Workflow modules built
0Manual re-entry left
The Motel Rocks website

The problem

Motel Rocks sells across the UK, the US and the rest of the world from several Shopify stores. Oracle NetSuite ran the finance and operations. Between the two sat a growing pile of manual jobs, and every extra order made that pile bigger.

Orders, stock and pricing lived in both systems and didn't match unless somebody made them. US returns came through Loop, UK returns through Swap, and neither reached NetSuite by itself. Wholesale was done by hand. Purchase orders and shipments to the 3PLs were tracked by hand. TikTok was a growing channel with no connection to anything.

The brief was short: connect it all and give the team proper tools.

Not one integration. One layer.

You can patch these problems one at a time and end up with a dozen fragile connectors. We built a single layer between Shopify and NetSuite instead, and hung everything else off it.

Orders go into NetSuite by themselves. Stock, pricing and inventory come back. There's one version of the truth, and nobody has to babysit it.

What's in it

  • Shopify and NetSuite

    Two-way, real-time sync of orders, stock, inventory and pricing across every store.

  • Global returns

    Loop and Swap both feed NetSuite, handled by region, with exceptions flagged.

  • Wholesale

    Trade packs, B2B pricing and wholesale collections as a managed workflow.

  • 3PLs

    Alaiko and Rydership connected, with status tracking, alerts when something goes wrong and reconciliation back into NetSuite.

  • TikTok and reporting

    TikTok as a proper sales and stock channel, feeding reports built around the numbers the team really uses.

  • Staff tools

    Bulk price and product editing across markets, and custom Shopify apps for the warehouse and operations teams.

Motel Rocks was a proper test. NetSuite, Shopify, multiple warehouses, 3PL, returns, even TikTok, all needing to agree with each other in real time. The win wasn't any single connection. It was making the whole thing run without anyone having to babysit it.
Jason Wheeler, co-founder

Tell us what you've got

It goes straight to Rob and Jase. You'll hear back from one of us, usually the same day, and we'll tell you honestly whether we're the right people.

Talk to Rob and Jaseor ring 01474 639 089