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Case study

AX Paris: a back-office built around how they work

One of the UK's best-known fast fashion brands had outgrown doing it all by hand. Every ERP they looked at would have meant changing the business to suit the software. So we built one that suited the business.

3+Shopify stores connected
0Manual picklists left
100%Live stock across all sites
10+Years as a client
The AX Paris website

The problem

AX Paris run several Shopify stores and handle a lot of orders every day. Behind the scenes, picklists were written by hand, consignments were tracked across systems that didn't match, and every return needed somebody to deal with it.

Buying and merchandising decisions were being made on old stock data. More orders didn't mean more efficiency. They meant more firefighting.

Off-the-shelf ERP was looked at and dismissed. The cost was out of proportion to the business at the time, the timelines were long, and none of it was built for the way AX Paris actually worked.

We mapped the work, then built the software.

We spent time with the team going through every workflow: how orders moved, where decisions got made, where mistakes crept in and why. The system follows that process, not the other way round.

Fashion also has its own peculiar demands. Flash sales and seasonal peaks don't give you a warning, so it had to stay quick when it mattered most.

How it works now

  • Orders

    Connected to every Shopify store in real time. Orders land the moment they're placed.

  • Picking

    Orders are grouped into picklists by warehouse location, product type and priority.

  • Consignments

    Tracked from pick to carrier handover, with a full audit trail.

  • Returns

    Scanned in, assessed, then restocked or quarantined by rules the merchandising team set. Exceptions get flagged.

  • Stock

    Updated across all sites at once, with a live dashboard for buying and merchandising.

AX Paris had outgrown doing everything by hand, but off-the-shelf ERP would have meant bending their business to fit the software. We built the back-office around how they actually operate, so the system serves the team rather than the other way round.
Jason Wheeler, co-founder
We have worked with Jason and his team to develop our Shopify store, and the experience was outstanding from start to finish.
AX Paris

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It goes straight to Rob and Jase. You'll hear back from one of us, usually the same day, and we'll tell you honestly whether we're the right people.

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