Insights, perspectives, and stories on software, business, and innovation.
There is a natural temptation in tech to chase cleverness. To build systems that do everything, automated, self-adjusting, beautifully complex. But when the dust settles, it is the simple, reliable tools that teams rely on every single day.
Clever systems often look impressive in demos. They save a few clicks, predict edge cases, and feel like the future. The problem? They are fragile. When one thing breaks, the whole chain stops working and suddenly, no one remembers how it was supposed to function.
Simple systems are boring by design, and that is their strength. They are easy to maintain, easy to teach, and quick to fix when something goes wrong. They let your team move faster because no one is wasting hours debugging a “smart” automation that went rogue.
Every extra layer of cleverness adds hidden costs: complexity, dependency, and maintenance. A five-minute daily process that never fails beats a fully automated one that fails twice a month.
Innovation is not about how complicated you can make something, it is about how reliably it works. Build simple. Run fast. Sleep well.
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If clunky systems are slowing you down, let’s talk. No sales patter. No corporate waffle. Just a straightforward conversation about fixing the stuff that wastes your time.
Two normal blokes who happen to be good at untangling messy systems. We’ll talk to you like humans, not consultants, and help you find the simplest way forward.
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