Machine Building Live Case Study
How we helped The Engineering Network Ltd launch a high-impact event site with workflow that just works. See how we delivered custom software solutions.
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Introduction — Machine Building Live
The Engineering Network Ltd, a publisher and events organiser with titles like MachineBuilding.net, Industrial Technology and FasteningandBonding.net, asked us to build a website for their new event, Machine Building Live.
Their brief: build an online platform that grabs attention, draws in exhibitors, and makes registration easy. Machine Building Live is all about bringing industry pros together with cutting-edge tech in one day. They needed great design, smooth flow and the right tools.
Want to see how we tackle projects like this from start to finish? Check out our custom software development services or our workflow automation page.
Project Analysis — Machine Building Live Website
For Machine Building Live we built a website and back-office system using HTML, CSS, JavaScript, jQuery and Bootstrap. We stored data in MySQLi, tracked site traffic and conversion with Google Analytics, used Google Captcha to stop spam, and embedded Google Maps to show the event venue.
Want to see our full approach? Check out our custom software development work and technologies we use.
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Client Requirements — Machine Building Live
One key requirement was that the navigation bar plus an extra red bar above it should stick to the top as users scroll. We tried different methods and settled on one fixed bar and one sticky bar. This gave the client exactly what they wanted, without being limited by off-the-shelf software.
The front end is powered by standard PHP scripts combining HTML markup with CMS-driven content. On the homepage we added a large carousel that continuously scrolls event sponsors’ logos. We used CSS instead of JavaScript to optimise page load speeds. You can see similar performance and user-experience work in our technologies section.
Bespoke Functionality — Machine Building Live
Attendees and exhibitors can view event details such as schedule, venue, resource downloads and exhibitor lists, then submit a request to attend as a guest or exhibitor. Once they complete the form, a lead is created in the backend and the site manager is alerted so follow-up is seamless. That gives the client real control over potential attendees.
The whole site is designed to maximise exhibitor bookings. With responsive design, fast performance and intuitive navigation, the custom solution beats generic platforms every time. Learn more about our custom software development and workflow automation services.
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