Shopify Select Partner · Torquay · TQ1 · Devon

Shopify Development in Torquay

Torquay sits at the heart of the English Riviera, with an economy built on tourism, hospitality and a thriving coastal lifestyle, food and leisure scene. The work we do is the part most agencies do not touch: the custom functionality, the warehouse and ERP integrations, and the platform migrations that make a store actually run a growing brand.

Jason Wheeler, co-founder of Dev Partners
Shopify Select Partners. No offshore. Since 2011. We have built and integrated Shopify stores for high-volume fashion and lifestyle brands. We write code rather than configure apps, and we work remotely with brands across the UK, including the South West.

Trusted by:

Chi Chi London
AX Paris
Motel Rocks
Telegraph Media Group
Hearst Communications
Select
Shopify Partner status
2011
Established
100%
UK in-house team
UK-wide
Clients North to South
“

We have worked with Jason & his team to develop our Shopify store, and the experience was outstanding from start to finish. The design is clean, modern, and perfectly aligned with our brand identity, while the build is fast, responsive, and easy to manage on the backend. They clearly understood our vision and delivered a store we’re genuinely proud of. Highly recommend to any brand looking for a top-quality Shopify partner.

AX
AX Paris
UK Fashion Brand · Read the case study

Plenty of agencies. A different kind of help.

As the heart of the English Riviera, Torquay's economy is led by tourism and hospitality, and it has nurtured a strong cluster of coastal lifestyle, food and leisure brands that sell well beyond the bay. There is no shortage of agencies that can give those brands a good-looking storefront, and many are genuinely talented at design and brand. If a strong-looking storefront is all you need, you are well served. We are honest about that. It is not where we add the most.

Where we earn our place is the harder, less visible work that a brand hits once it starts to scale. Connecting Shopify to an ERP or warehouse system so stock and orders stay accurate without manual reconciliation. Building the custom functionality a theme or app cannot deliver. Migrating off an outgrown platform cleanly, without losing SEO equity or trading days.

We are Shopify Select Partners and we have done this for high-volume fashion and lifestyle brands of exactly the kind a tourism and lifestyle economy like Torquay's tends to produce.

What most Shopify agencies focus on

  • Theme selection and customisation
  • App configuration and stacking
  • Storefront design and brand alignment
  • Monthly retainers for content and updates

Where we spend our time

  • ERP and warehouse integrations that actually work
  • Custom code for functionality no app handles
  • Platform migrations preserving SEO and data
  • The technical layer your design agency needs to hand off

Shopify work for Torquay and Devon brands

ERP and back-office integration

Connecting Shopify to NetSuite, Peoplevox, Sage, or your warehouse management system so orders and stock flow without manual reconciliation. Real-time sync rather than daily batch updates that are already out of date when they run.

Custom functionality

The bespoke features themes and apps cannot handle: complex product configurators, wholesale and trade portals, account-based pricing tiers, custom subscription flows, loyalty programmes, and checkout behaviour specific to your business.

Platform migrations

Moving from Magento, Visualsoft, WooCommerce, or a legacy platform to Shopify. Product catalogue, customer accounts, order history, SEO redirect mapping, and existing integrations all handled carefully. Trading continuity kept throughout.

Working alongside your design agency

Torquay brands often have a design or creative agency they already trust. We work alongside them: they own the look and brand, we own the technical layer underneath. No territory disputes, no miscommunication, just a clean handoff at the boundary.

ShopFlow: inventory and order management

Our own Shopify integration for brands that need ERP-level inventory and order control without the cost and complexity of a full ERP. Real-time stock, multi-location management, purchase orders, and order routing built specifically for Shopify.

Shopify Plus

Custom checkout extensions, automation workflows, B2B portals, multi-store setups, and the advanced integrations the Plus tier enables. We will give you an honest view on whether Plus is warranted for your revenue level rather than recommending it by default.

Shopify brands we have built for

Fashion, lifestyle and high-volume retail. The brands that put the integration work under pressure.

Our Shopify work includes custom builds, ERP integrations, and platform migrations for fashion and lifestyle brands that needed something beyond what a theme and an app stack could deliver.

  • AX Paris — custom Shopify build with ShopFlow ERP integration, full brand implementation
  • Chi Chi London — Shopify development, custom theme and operational integration
  • Motel Rocks — Shopify plus Oracle NetSuite integration, complex order and inventory sync
  • Cerriga Limited — custom Shopify build with bespoke booking plugin and six-month warranty
  • Empire Airsoft — multi-store Shopify migration with ShopFlow ERP and operational integration
Read the AX Paris case study

What our clients say

19 clients. A few of their words.

Read all 20 quotes →

Want your software, servers and tech plan handled as one monthly arrangement? See Your tech department.

Questions worth asking any Shopify agency

The questions we think you should ask any Shopify partner, including us. The honest answers are on our Shopify development page.

Questions from Torquay Shopify brands

No. Shopify development and integration work is done remotely, and we have clients across the UK from the South West to the North. We run projects over calls, screen shares and shared environments, with site visits arranged where they genuinely add value. You get a UK in-house team regardless of which end of the country you trade from.

Yes. Real-time stock, order and fulfilment integration between Shopify and systems like NetSuite, Peoplevox, Sage, and custom warehouse platforms is core work for us. We have also built ShopFlow, our own inventory and order management system for brands that need ERP-level control without the full ERP cost and complexity.

Done properly, no. A migration handled carelessly loses SEO rankings and trading days. Done properly, it preserves both. We migrate product catalogue, customer data, order history, and SEO redirect mapping carefully. We have structured processes for Visualsoft, Magento, and WooCommerce migrations specifically, and we stage the go-live to protect your trading.

The common requests: complex product configurators, wholesale and trade portals, account-based pricing, custom subscription flows, loyalty and gifting programmes, bespoke checkout behaviour, and features that no app handles cleanly. If your requirement is more specific than a theme or app can manage, that is where we come in.

Not necessarily. Shopify Plus makes sense at meaningful monthly revenue volumes where the additional features justify the higher platform fee. We will give you an honest view on whether Plus is warranted for your specific situation rather than recommending it by default because it earns us more.

Yes, Shopify Select Partners. Select status reflects a track record of building and launching stores to a standard Shopify recognises. We have been doing this since long before Shopify became the default choice for growing brands.

Jason Wheeler, co-founder of Dev Partners
“

A Shopify store is easy to launch and hard to get right at scale. The work that matters is the part customers never see — how cleanly it talks to your stock, your orders and your back office. That's where we spend our time, writing code rather than stacking up apps.

Jason Wheeler
Co-founder, Dev Partners

Make your Torquay store do more

Tell us where Shopify stops keeping up. No pitch, no obligation.

Stock, fulfilment, custom features, a migration, or the technical layer your design agency needs to hand off: if your store has outgrown what themes and apps can do, that is where we come in.

We will cover:

  • What you need built and where the current setup falls short
  • ERP, warehouse and back-office integration options
  • Migration from your existing platform if relevant
  • How we work alongside your existing design or creative agency

Based in Gravesend, Kent, working with brands across the UK including Torquay and the surrounding area. We reply within one working day. Call 01474 639 089.

Book a free consultation

Tell us about your store and we will be in touch within one working day.